Unions and The Collective Bargaining Is it Beneficial Essay

Unions and The collective Bargaining: Is it Beneficial? Being a part of a group or an association that you pay into as a worker should have benefits that can help you continue to improve their lives. The benefit of having someone speak up for you could be better pay, better health benefits, and being better treated in the work place. Collective bargaining, while not being a guarantee, can help gain these benefits. It is the process of negotiations between representatives of workers and management to determine the conditions of employment. The collectively determined agreement may cover compensation, hiring, practices, layoffs, promotions, working conditions and hours, worker discipline, and benefit programs. So since the discovery of†¦show more content†¦Public workers should be able to join unions and collectively bargain because it has benefits to improve their livelihoods. Collective Bargaining is a Fundamental Right To be able to actively get involved in collective bargaining as a public worker, is beneficial and is a given right. The modern system of collective bargaining was developed during the 1930’s to address the imbalance of power between employers and employees†¦The Wagner Act, passed in 1935, created a system of collective bargaining which leveled the playing field and provided a structure that reduced labor strife and unrest (Clark, P., F., pg. B 1, 2011). So why should collective bargaining be a problem? One could easily ask this question if they are a participating member of a union. There have been debates that have arisen over this hot topic and have even gotten a political view from the Catholic Church. A statement coming from Archbishop Jerome Listecki of Milwaukee reads: â€Å"The church is well aware that difficult economic times call for hard choices and financial responsibility to further the common good†¦but hard times do not nullify the moral obligation e ach of us has to respect the legitimate rights of workers.† The statement came about during the conflict that is going on in Wisconsin and its legislators that on the rights of public employees to join unions and engage collective bargaining. Their belief in the right to organizeShow MoreRelatedCollective Bargaining, Reviewing The Process And The Issues That Commonly Present Themselves1196 Words   |  5 PagesCollective Bargaining, Reviewing the Process and the Issues that Commonly Present Themselves Lucila Munoz* I. Introduction Throughout the years organizations and unions have struggled for rights and benefits for workers. All the while the managers, supervisors and directors have counteracted such behaviors, favoring the companies, to protect them from going out of business. Through collective bargaining both parties have labored to find common ground. Collective bargaining as defined by the CornellRead MoreProcess For Settling Labor Management Disputes Peacefully1668 Words   |  7 Pagespeacefully is known as collective bargaining, and was given statutory legitimacy in 1935 with the adoption of the National Labor Relations Act (NLRA) (Boniface Rashmi, 2013, Barrett, Cutcher-Gershenfeld, Kochan, Ferguson, 2007, Cutcher-Gershenfeld Kochan, 2004, Cutcher-Gershenfeld McKersie, 2009, Post, 2009). The NLRA gave legal authority for employees to organize and join a union for the purposes of collectively bargaining with their employer. Collective bargaining is typically when one partyRead MoreThe Implicat ions Of Emtract Arbitrations Ability To Employee Fegislation?704 Words   |  3 PagesThe selected article investigates the first contract arbitration’s ability to foster bargaining relationships, in which the author discourages any misconduct by analyzing the effect on decertifications. Weinberg (2015) states how the Employee Free Choice Act (EFCA) sought to amend the National Labor Relations Act (NLRA) by introducing various changes. The changes include a card-check system for union certifications, first contract arbitration (FCA), and more severe consequences for violations ofRead MoreSports Unions And The Professional Sports Industry1474 Words   |  6 Pages Sports Unions in Canada Kimberly Myros CS 220 A04 Noreen Bourgeios April 6, 2017  Sports Unions in Canada This report focuses on how labour unions are utilized in the professional sports industry in Canada. This section will discuss unions, collective agreements and players’ associations as they relate to this report. Each professional sports league that has unionized is represented by a players’ associations which fights for and protects the rights of the players. The players’ associationsRead MoreContract Bargaining738 Words   |  3 PagesFor the selected article, it investigates the first contract arbitration’s ability to foster bargaining relationships and discourages any misconduct by analyzing the effect on decertifications (Weinberg, 2015). It has been suggested how the Employee Free Choice Act (EFCA) sought to amend the National Labor Relations Act (NLRA) by introducing various changes which are a card-check system for union certification, first contract arbitration (FCA), and more severe consequences for violations of the ActRead MoreThe Political Impact Of Collective Bargaining807 Words   |  4 Pagesâ€Å"The Political Impact of Collective Bargaining: A Case Study of the City of Atlanta Police Department† discusses the dissatisfaction the Atlanta Police had with its employer, Atlanta City. It explains the absolute power the employers have over their employees, who have no voice, in such things as promotions, politics, salaries, compensation, benefits, etc. It stresses the distances between departmental administration and its officers and how collective bargaining can bring morale up. The detachedRead MoreLabor Relations And Collective Bargaining1111 Words   |  5 PagesLabor Relations Collective Bargaining It is stated that the objective of Labor Relations is derived from the employment relationship. With any relationship, there must be a balance. Without balance the relationship will be hindered. To maintain this balance of an employment relationship we focus on the objectives of Labor Relations. These include efficiency, equity and voice. Efficiency is the productive use of resources, equity involves the fair treatment of employees and voice helps integrateRead MoreWisconsins Collective Bargaining Needs to End Essay1212 Words   |  5 PagesWisconsin public sector workers collective bargaining rights. The reaction from people in Wisconsin has been mostly negative. However, Governor Walker was right in making cuts in the pay of public sector workers and taking away their right to collective bargaining to help pay off the budget. The state has a $137 million deficit, so curtailing collective bargaining rights will save the state $30 million in the current budget, which ends June first. Collective bargaining occurs when co-workers negotiateRead MoreEmployee Relations And Work Environment Success1639 Words   |  7 Pages Assignment 2: Unions Shirley A. Allen Argosy University B7426 Strategic Talent Management M3 Assignment 2 Dr. Marianne Greenfield September 16, 2015 Assignment 2: Unions Students are required to assume the role of a collective bargaining consultant. The collective bargaining consultant duties are to review the employees’ policies of the global retailer business. This company has been operating for many years, with effective employee relations and work environment successRead MoreSeniority Clause Of Collective Bargaining Agreements828 Words   |  4 PagesSeniority Clause in Collective Bargaining Agreements One of the major concerns for union representatives in negotiating collective bargaining agreements is job security for members the union represents. In order to ensure that this is captured in the collective bargaining agreements, the seniority clause is one of the provisions that have been factored-in in collective bargaining agreements. As per this provision, an employer is to take into consideration the length of service of an employee in making

Weather Conditions And Atmospheric Characteristics Within...

Climate change has been the topic of discussion as recent research analysis reveal both historic and severe weather conditions impacting the environment on a global scale. Climate change has rerouted societies thoughts toward how imperative it is in being competent and bringing awareness to environmental issues. With focus on the United States, our country has experienced various types of weather changes across the nation. As some regional areas could prepare for seasonal change weather prediction is now at a challange. With a steady rise in global warming and extensive rain overflow, one must think how human error has contributed in nature s response. Furthermore, with focus on the south regional state of Texas, this research paper will discuss a current analysis in weather conditions and atmospheric characteristics within the Houston area. Texas is known for its wide rage in weather conditions and characteristics. The Gulf of Mexico is the primary geographical feature affecting the area s climate and temperature. Being the second largest state of the country, Texas consists of four regional areas known as, the Basin and Range province region, great plains region, interior lowlands region, and gulf coastal plains region. Each regional area of the state contributes to different weather, climate, and atmospheric conditions. Texas is also divided into ten climate divisions which are notated as followsÍ ¾ Division 1 ­ continental steppe, Division 2 ­ subtropical steppe or semi ­Show MoreRelatedCommunication Management Challenges in Construction Project Execution63139 Words   |  253 Pageswhether its owner happens to be an individual, a private corporation or a public agency. Since the commitment of resources for such an investment is motivated by market demands or perceived needs, the facility is expected to satisfy certain objectives within the constraints specified by the owner and relevant regulations. With the exception of the speculative housing market, where the residential units may be sold as built by the real estate developer, most constructed facilities are custom made in consultationRead More_x000C_Introduction to Statistics and Data Analysis355457 Words   |  1422 Pagessince 1979, serving for six years as Chair of the Statistics Department before becoming Associate Dean. She received an M.S. in Mathematics and a Ph.D. in Applied Statistics from the University o f California, Riverside. Roxy is nationally known in the area of statistics education, and in 2003 she received the American Statistical Association’s Founder’s Award, recognizing her contributions to K–12 and undergraduate statistics education. She is a Fellow of the American Statistical Association and an electedRead MoreDecision Theory: a Brief Introduction28334 Words   |  114 Pagesbargaining and analysis. In the third and last routine, authorization, approval for the solution selected is acquired higher up in the hierarchy. The relation between these phases and routines is circular rather than linear. The decision maker may cycle within identification to recognize the issue during design, he may cycle through a maze of nested design and search activities to develop a solution during evaluation, he may cycle between development and investigation to understand the problem he is solving

Contingent Reward System Free Essays

Contingent reward is a reward that should be given to staff members when they earn them, that is the principle of contingent rewards. (â€Å"Motivating others through,† 2011) This is a great way to get the desired effect when working with a staff that might not be motivated to get a task or assignment done. A trend in the United States is toward a larger portion of employees’ compensation to be provided in the form of â€Å"variable pay† such as bonuses and equity-based compensation. We will write a custom essay sample on Contingent Reward System or any similar topic only for you Order Now (â€Å"Motivating others through,† 2011) Being the manager at the fast food restaurant and having a difficult time motivating your employees to clean the facility every three hours will be an easy task, when you find the best way to motivate them. What I have come up with is a three part contingent reward program. The three steps are; Assign tasks to each employee †¢We will provide a handout to each team employee listing there areas they are responsible through out the month. †¢This allows them to plan for the tasks and assignment they will need to complete. †¢Each employee will get assignments based on there level of experience. As they move up in the company more tasks can be assigned. Manager/Head Manager checks daily on tasks †¢This is important part of the contingent reward system. †¢Every three hours the manager needs to verify that the task is done and make a note of it on a board where all the tasks for the month are represented. Reward †¢The reward is broken down per paycheck. Each completed task represents a certain percentage of additional money. †¢This will also be viewed quarterly for yet another possible percentage increase †¢So as the employees do there assigned task they are rewarded for that. If they do not do the task they will not receive the increase †¢It will also show they are not getting there tasks done on the big board oThis will service as a motivation as the team can see who is performing and who is not This is the concept that has been developed to help the employees to see the benefit of having a clean facility. With a clean facility and friendly staf f there is a strong chance that the amount of customers will increase which in turn will affect profit. Reference Motivating others through goals and rewards. (2011, April 4). Retrieved from http://www. wright. edu/~scott. williams/LeaderLetter/motivating. htm How to cite Contingent Reward System, Essay examples

Detailed Project Management Proposal Bid for Residential House

Question: Discuss about theDetailed Project Management Proposal Bid for Residential House. Answer: Introduction According to Koca (2015), most of the people have a greater aspiration for home ownership, and this has continued to enhance the expansion of the residential houses in Australia. The demand has been attributed to the increased population over the years thus raising the rental prices (Koca 2015). Construction of residential houses, therefore, puts a lot of emphasis on the material costs, methods available for construction and the availability of the market in the housing industries to help produce decent and affordable units (Koca 2015). Conversely, despite the enormous task, construction entities must comply with the necessary statutory laws to ensure that all the units meet the standard required for the clients safety and comfort (Anon 1927). In this case, all the factors such footing, floor, sewer lines, roofing, and framing system should be well fitted to enhance quality service (Anon 1927). On the other hand, all processes involving the construction of residential houses across t he globe must consider the use of technology in various designs when applying the concept of colorations, strength fitness of the columns and the general decorations for the client satisfaction. Overview of the project and what this report is expected to achieve The structure of the project will include the introduction, literature review, method used in the project, collection of the data, analysis of the data collected and the writing the final report. As outlined before, there is a high shortage of the residential housing supply in the market, Australia. In fact, for available units, the costs are very high to afford for the users. Therefore, the report will seek to enhance the construction of cheaper but quality residential houses across the region. References Anon, 1927. Constitutional Law. Zoning Ordinance Excluding Apartment Houses from Residential District Valid. Virginia Law Review, 13(4), p.321. Koca, D., 2015. Contemporary Turkish Residential Architecture Torn Between Social Housing And Full-Featured Houses. 2nd International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2015

Animal Farm 1984 Review Essay Example

Animal Farm 1984 Review Paper Essay on Animal Farm 1984 In this review, I just shared feelings and thoughts that visited me when reading the novel. I am very glad that you visited some other thoughts. And related to the history I have a very simple history it is a science. Firstly, I was very embarrassed that history textbooks are constantly being rewritten. Moreover, it is hard to tell which version is closer to the truth. Secondly, it annoys me that the authors of textbooks and teachers (I do not know intentionally or not) to impose their opinion on some historical facts. It is impossible to assess the historical events in terms of good or bad, because 1) it is a fait accompli, it should be taken into account and analyze the causes and consequences; 2) when some people well, others always bad (ie, you can not create the situation in the country, when all people will be happy). As I see it, the history of the mission as a science is to gain experience: to analyze historical events, an environment impact. And all this is done in order to avoid any crisis situations. But this is all outside the scope of the review. As for the novel: I liked how Orwell introduced the entire organization for control. Thats how I imagined it. And yet, I do not know what has caused such a violent verbal eruption general fact is, I did not catch. I think that is pointless to continue the discussion, as sensations and images that arose in me when reading this novel (which I still do not regard as political) have nothing to do with politics. Similarly, I do not think about political issues when watching a movie Equilibrium and The Matrix.

Bulimia nervosa essays

Bulimia nervosa essays In todays American society, eating disorders are extremely common. Many people believe that eating disorders have reached epidemic levels. In most cases eating disorders lead to serious and life-threatening medical conditions. Also, eating disorders often lead to physical and psychosocial morbidity in adolescent girls or young women. There are three different classifications of eating disorders: anorexia nervosa, bulimia nervosa, and the atypical eating disorders. Bulimia nervosa is a much more common eating disorder then anorexia nervosa. Bulimia nervosa is a psychological eating disorder, which is characterized by episodes of binge eating followed by purging or taking laxatives. Bulimia became a recognizable eating disorder when it was established in the 1980s (1). Most bulimics look normal, and are not underweight. Usually bulimia is caused in people who have an overvaluation of body shape and weight. Some triggers for bulimia are uncontrolled hunger and stress. Binge eating and purging is usually done in secret, but bulimics often display signals that can be detected. Opposed to anorexia, bulimia generally occurs later in life. Young adults are more susceptible to bulimia then adolescents. Approximately five percent of older adolescents and young adult females are bulimic. The ratio is 29:1 of females to males who have bulimia. An aspect that does not contribute to the chances of bulimia is social class. Bulimic wealthy people as well as the less fortunate bulimics are in equal proportions. However, there are often more white bulimics then black bulimics. In addition to ethnic background, worldly location also is a contributing factor. Bulimia is often a larger problem in predominantly western societies (3). There are many symptoms and warning signs that someone can be bulimic. Some of the subtle warning signs are hair loss, showing blood vessels in the eyes, and exercising compulsively. Another major sign is...

AN INVESTIGATION OF THE IMPACT OF GLOBALISATION TO THE MULTINATIONAL Essay

AN INVESTIGATION OF THE IMPACT OF GLOBALISATION TO THE MULTINATIONAL CORPORATION - Essay Example Josephine Bromme (2010) takes globalization to another level by relating to it as a compression of the social society. He suggests that globalization is the expansion of a company’s offering to other parts of the world and it takes international strategies for companies to expand their business at global level. Jorn Kleinert (2004) proposes that globalization has opened up a gateway for companies to flourish both on home and host countries. This has also helped society develop on cultural terms because when a product of one country is introduced to another country, distances and stereotypes are reduced and people become more open to acceptance. Globalization has helped multinational companies tap resources in host countries which have been unknown to the general society. Moreover, it has helped people fight in terms of competencies and skills in order to fulfill the standards set up by the multinational giants. Also it has made society a better off place. Globalization provide s an excellent outsourcing opportunity for multinational companies. When multinational companies make the most of the phenomena of globalization, they improve the economic, social, welfare and political condition of the countries where they invest. Research Method Sekaran, U. (2000) proposed primary research and secondary research as the most common and authentic methods of carrying out research. As mentioned in earlier sections of this research proposal, the purpose is to investigate how globalization has made it easy multinational companies to expand business and exploit resources. In order to do so, Coca Cola has been selected because this is one of the many trusted companies. Also it is one of the oldest multinational companies which has gained topmost image in the world of food and beverage business. For the purpose of carrying out this research, data is required from the internal as well as external customers of Coca Cola so that authentic results are obtained. I will be colle cting primary data from the employees as well as the customers of Coca Cola in the form of questionnaire. The questionnaire will be based on certain number of closed ended` questions which will be aimed at globalization and multinational companies’ relationship. It will be distributed to random customers at shopping marts and employees at various levels in the company. The sample size will be two hundred approximately because the more is the sample size of any research, more are the chances that the results obtained will be close to the term authentic because whenever researched through questionnaires is being conducted, large sample is gathered; a sufficient margin should be left for those respondents who fail to provide accurate information. It will not be difficult to gather data from customers present in marts because there are plenty of them and if not many, few will definitely show willingness to respond. The employees will be busy so it would take sometimes to get an a ppointment from them. After collecting the data, it

Integrated Liberal Studies Global Cultures Essay

Integrated Liberal Studies Global Cultures - Essay Example All these were targeted to be achieved by the year 2015 with the desire to have made a great stride in achieving the goals. But perhaps to make a simple insight into the achievements, it can be said that the world has achieved little and is far behind the schedule. By the set year of 2015, little will have achieved. But what is hindering the achievement of these goals despite the consulted effort and all the strategies applied to achieve them Perhaps Dalai Lama has given us a more insight about the economic goals set by the United Nations and what is hindering their achievement. (Lama, 1999) Dalai Lama seems to reckon with the sense expressed in the economic goals. He asserts to the concept that, the world has changed and it has grown to be a global village. Globalization is the new order of the day and the world cannot shy away from it. He expresses that the concept of globalization has helped to bring the world together, which reckons that no part of the world and no country of the world can live alone. (Dalai Lama, 1999) Dalai Lama raises great concerns that have been generated by the current state of inequality in the word. He expresses the concern that many of the problems facing the world today are due to the state of inequality that has been propelled by the world economic orders. Economic orders that have been adopted by the developed and the developing nations promotes inequality which increases the gap between rich and poor individuals of the world and at the same time extend to influence the economic gap between the developed and the developing countries of the word. (Lama, 1999) It is due to this difference that Dalai Lama calls for universal responsibility. He asserts that collective responsibility is the key to achieving the desired results of an equal world where everyone sees the other as a neighbor and a brother or a sister. Dalai Lama faults the government systems of the world but he is quick to point out that many economic woes facing the world today are due to oppressive government systems. He points out democracy as the only system of government on which world order can be restored as it promotes equality for all people. Dalai Lama is quick to point out that it is only through the world responsibility that a just world ca be realized. To achieve this just world, there must be systems put in place to install the order. But he criticizes the concept of creating institutions and organizations that leaves out some people while the responsibility of crating a just world is left in hands of few individuals. In his earlier draft of free Tibet which is contained in the draft constitution of 1992, Dalai Lama reckons with the goals stated in the United Nation's millennium development goals. His draft called for an education system that helps to develop bright future of Tibetan children, a working health system and a poverty free Tibet. Hence it can be said that with his concept of universal responsibility, Dalai Lama expresses the need for drafting means of achieving this to counter the problems facing the world today including overpopulation, dwindling natural resources, environmental pollutions, and others w hich are all addressed in

Internal Analysis of Sab Miller Company Research Paper

Internal Analysis of Sab Miller Company - Research Paper Example The corporate governance is maintained at high standards by the committed directors which they believe to be the base for carrying out their responsibilities effectively. They aim for providing the right leadership and control over the environment to produce the value and even sustain the delivery of value to the entire shareholder of the company. (Ahmed, 2008, pp. 23-25)The corporate governance structure of the company comprises of 15 boards of directors amongst which five are non-executive non-independent directors and six are independent non-executive directors, and two are executive directors Mr.Clark the chief executive and Mr.Wilson the chief financial officer of the company. The chairman of the company is Mr.Manser. The structure of the corporate governance comprises of non-executive chairman, managing director, and some committees like audit, nomination, remuneration, corporate accountability and risk assurance, accountability committee, and the business units. The operations of the board are to set strategic objectives of the group, to determine different investment policies, sets upon performance criteria, and forwards the planning and implementation of those goals along with various policies including the various risk parameters. There are specific matters reserved by the board such as approval of the financial statements, the business strategy being adopted by the group, the plan for the annual capital expenditure, major capital projects, managing the various changes in the group’s management and control structure, various risk management strategy, material investments and disposals, implementing various sustainability and environmental policies, and other treasury policies. The board clearly governs through the elected board committees and monitoring the system. The board applies integrity, accountability, and principles of good governance through all the activities it performs and each of its directors bring independence and ju dgment to the role. By such defined structure, each member of the board are well aware of their responsibilities towards the company’s stakeholders and the board keeps a regular review on the performance and the core governance principles. The executive directors are responsible for proposing various and implementing operational decisions. The non-executive directors contribute to the formulation of strategy, decision making, and forming policies with the help of their knowledge. The audit committee’s responsibilities being to review and challenge the financial statement before final submission to the board, review and examine well the risk management system and internal control environment systems within the group and then carrying out analysis of the group’s overview, to recommend to the board regarding the appointment and removal of external auditors, to check the effectiveness of the internal audit process through focus on charter, staffing, annual work plan s, organizational and reporting structure (SabMiller, 2013).

The concept of hope has a significant role in nursing practice

The concept of hope has a significant role in nursing practice Introduction Hope is an integral as well as protective factor of every human life. The concept of hope has a significant role in nursing practice and patient care. This assignment discusses regarding the concept of hope, its meaning and characteristics with the support of various literatures. In addition, relevance of hope related to the nursing practice and the barrier to use this concept in current practice will also be explored in this piece of work. Hope is one of the necessary quality of life and lies into what to be expected out -of life as well as what the meaning of life for us is. Therefore this task explored the measures to instill hope in patients to improve their quality of life. Definition:- Hope is an essential aspect in health care practice because it is linked to individuals experience and recovery. The definition of hope is differed according to each authors view as they have given different concept about hope. According to Sullivan (2008) hope as a complex multidimensional and dynamic, a potentially powerful factor in healing, adaptive coping, and achieving quality of life during times of illness and loss. Hope inspires the person to put his endless efforts to attain particular goal in life. Stephenson (1991) concluded that hope is a basic human response that is essential for life. Moreover, it is a major component of human being which helps to improve the quality of life. Hope plays a crucial role in reducing impact of disease in patients and relatives. Hope is one of the necessary traits of a successful life (Cassel, 2008). Thus, hope is internal forceful feeling of a person to achieve target in future. According to Hinds (1984) Hope is the degree to which an indi vidual believes that a personal tomorrow exists and also it encourages the person towards the achievement of requirements. Adopting hopeful attitude is an essential part of the nurse role. Nurse should be trained in how to inspire hope in hopeless clients. It is considered very effective during the prognosis and treatment. According to Cornelius (2008) hope is multi dimensional part of religion energies provides comfort to individuals experiencing personal challenges. It mean hope is element of faith provide all comfort in the individuals life and challenge the personal experience. Hope is necessary for human life. Human beings have a possible future through expectations and participations. According to Clarke (2003) hope is essential and important feature for every person in their life. According to Li (2000) it is an important process to re-establishment or conservation of ones fine living being. Moreover, hope has a power to lit a light of expectation in the patients and it can i nfluence patient who are seriously or terminally ill as they think there is no hope and give awareness about how they live their lives. Nurses should give more importance to hope instead of hopelessness even in the patients. According to peoples conviction, everyone can lead a worth full life if they have hope even for the healthy as well as the ill persons. According to Moore (2005) hope is an intentional movement toward an object which can provide the maximum out come. . Hope was largely considered to be a positive concept that can make a difference to people lives and it also described as an experience, emotion or need. In addition, hope is an energy sourced from a sense of interconnectedness with the self, others and powers beyond the self (Clarke, 2003). There are many factors such as chronic serious illness or disability, a period of personal difficulty which helps to maintains powerful hope in their life. Thus, hope will help to meet any difficulties which come across and als o helps to enhance the inner strength. Besides, hope is an emotional feeling and belief. Hope is characterized by an intentional movement a preexistent object, a movement that presupposed the hoping subject has perceived the hoped for object either through the sense, through an estimative faculty or through the intelligence. Hope and faith helps to attain the recognized goal and empower survivors to dynamically engage in rehabilitation. Further, hope can be considered as keystone of faster recovery of disease, even though, many authors mainly focusing the role of hope in rehabilitation stage of the patient. Relevance Of The Concept To Practice:- The concept of hope plays a vital role in the nursing practice, as it improves the spiritual well being and the quality of life, which are the meaningful dimensions of the patients life. Hope can be viewed as a holistic experience, which consists of three primary dimensions like personal, situational, and interpersonal. Hope is one of the obligatory factors in the survival of the patient conditions. According to Jevene and Maguire (1999) hope is a relevant idea for the nursing care and can be viewed on the basis of three extents, meaning, risk and caring. The research literature has recognized hope as an influence on effective coping during times of loss, suffering and uncertainty. Hopelessness is commonly associated with increase incidence of physical illness, depression and suicidal ideation (Carson et al, 1990; Hockey, 1993). Meanwhile, hope enhances well being and reduces the disease period. According to Henner (2006) medical intervention and maintaining hope is ethically appropr iate when there is a reasonable chance that medical procedures will be effective and their out come will be meaningful in terms of patients life. Thus a timely and appropriate explanation of the medical procedures can encourage patient to develop hope that can assist him for wellbeing. Hope is both remedial and curable factor in patient care and treatment and it has also restorative effect on the patient health outcomes (Watson, 1979). Therefore, the concept of the hope has positive effect on the treatment process and the nurse can inspire hope in the patient by maintaining good rapport and giving relevant information about the disease condition. In addition, hope is considered as an essential psychological factor in the recovery; however, many individuals with severe mental illness frequently report feeling of hopelessness. In addition, According to the American Nurse Association (ANA, 2003) Nursing is the protection, promotion, and optimization of health and abilities, prevention of illness and injury, alleviation of suffering through the diagnosis and the treatment of human response, and encourage hope in the care of individuals, families, communities and population. Nurses play a vital role in patient care by enhancing hope as well as optimistic attitude throughout their life. . Moreover, nurse can provide optimal care to seriously ill patients especially in their area of duty. The relationship between patients and nurses were significantly related to instillation of hope. Various studies related hope explained that, both healthy and sick people necessitate hope since it helps everybody to look forward happily towards the future. Hope is illustrating as a basic human need and has a possibility of good out come for ourselves or someone to close us such as hoping for life over death. The light of prospect aids to remove hopelessness and show the importance of life. Hope is identified as an important part of recovery and nurses have a pivotal role in facilita ting hope to patients and their families. Numerous barriers can be identified while instilling hope to the patients. The nurse has to overcome these barriers before inspiring hope to provide maximal care to the patient. The two most frequently cited hindrances were that the institution did not allow the nurses to change client care procedures and did not offer adequate time to provide appropriate care, ways or measures to put into practice. According to Funk et al.(1991) other barriers which prevents the use of concept in practice setting includes lack of time, motivation, confidence and negative attitude. These barriers need to be overcome through adequate communication, trustful relationship with patient and the family and adequate psychological support. The effective strategies to overcome these barriers will require a combined effort from the nurses by education, research, administration, and the clinical practice. Conclusion:- Hope is a multidimensional concept which strength our ideas and values. Hope is also an expectation of future that is good and is based upon a sense of personal ability, psychological well being and the meaning in life as well as a good judgment of the possible. This task assisted to get an awareness regarding the concept of hope as well as its characteristics. In addition, this assignment aided to know the relevance hope in nursing practices, various barriers occurs while instilling hope and the measures to overcome these barriers. To conclude, hope is an essential factor which assists all individual to improve their quality of life by enhancing confidence and positive attitude towards the future. Word count -1441

grendelbeo Epic of Beowulf Essay - Beowulf from Grendels Perspective :: Epic Beowulf essays

Beowulf from Grendel's Perspective One night, as Grendel was sleeping soundly in his home in the swamplands, he was suddenly awakened by the sound of music. The music angered Grendel because he had been up late the night before entertaining his monster friends and was in need of his beauty rest. So he headed out the front door and headed to see what the commotion is all about. ] Upon arrival at the mead hall, Grendel notices the door is much to small for him to enter through it easily. This does not make him happy because it happens everywhere he goes in the little human towns. So he squeezes his shoulders through the small opening and manages to ask the man at the nearest table what was going on. The man, being exhausted from his own celebrations, was to tired to even notice the beast standing over him. Monsters of Grendel's type are not used to be ignored and see it as disrespectful and so do not like to be ignored. Which is why Grendel pulled his head from the doorway and reached his claw in to snatch up unsuspecting man. Everyone else in the room was too busy to even notice the man being lifted from his place behind his drink. With the first man out of the way, Grendel decided to try a different approach. Again, scrunching himself down partway through the door, Grendel looked for someone to tell him what was going on. He cleared his throat an d said with a rough, gravelly voice, "Excuse me!" No one noticed. So he said it louder, "Excuse me!" A few heads turned. After a number of astonished gasps, more turned to see. Detecting he was now the center of attention, Grendel asked what they were all doing making so much noise so late at night. The men only stared at him. So he asked more simply and slowly, not knowing if they were intelligent or not, "What are you doing?" The only response this time was an echoed "Get him!" This surprised Grendel because they seemed to say it in unison. He jumped slightly and hit his head on the doorway. He stood up and rubbed his head and knocked over a horse and its cart with his foot.

Federalism, unitary and confedrate government Essay

Federalism is a governmental organization in which authority is divided between two sovereign levels of government.  ·National  ·Regional Federalism is a method of government where decision on taxes and education are shared between two political powers and are exercised on two levels of government. There are several distinguishing deference’s between federalist, unitary, and confederation government structures. Federal states may be created in one of two ways  · Separate political units may decide to join together in a political partnership.  ·An existing unitary government may choose to disperse. In a federal system, each citizen is subject to two governments: the national or federal governments and the regional, state, or local government. The courts or some other impartial body is usually given the power to interpret the conditions of the constitution concerning the political powers of each level. A single level government for the entire country characterizes a unitary state. There is also no municipal, or local government working without help of the national government unlike the federalist government. An example of a unitary government would be Sweden. Confederacy is a union in which the states alone are self-governing. The power of the central government is derived from the states. Confederation that is traditional is described as the following:  ·Structure is based on centralized command of politics  ·Confederate law is superior law  ·State borders are fixed or determined by central authority. Federalist, unitary, and confederation governing structures are distinctly different in several ways. Governments chose to run their country with different methods that work for them.

The Discovery of Kepler essays

The Discovery of Kepler essays Using the precise data that Tycho had collected, Kepler discovered that the orbit of Mars was an ellipse. Man being, as Kepler believed, made in the image of God, was clearly capable of understanding the Universe that He had created. Moreover, Kepler was convinced that God had made the Universe according to a mathematical plan. The Sun is not at the center of the ellipse, but is instead at one focus. The planet then follows the ellipse in its orbit, which means that the Earth-Sun distance is constantly changing as the planet goes around its orbit. Kepler lived after Copernicus first asserted that Earth and the other planets revolved around the sun. The first years of Kepler's work were spent compiling numerical analysis of Tycho's observations, in the hopes of matching the results with Copernicus's theory of planetary motion. Unhappily, however, Kepler found that his mathematical calculations were far from fitting the imprecisely figured Copernican model. During many months of addi tional calculations, he happened upon the most important of his discoveries: that planetary orbits were elliptical, not circular, as he and those before him had believed. Strongly convinced through his work that the planets did in fact orbit around the sun, Kepler openly endorsed the Copernican theory that the earth and all other planets were in fact orbiting the sun. Undoubtedly, Kepler's discoveries and intricate calculations were vital as a basis for Isaac Newton's later work. For his bold assertions about orbits, for his extensive observations and copious calculations, and for his defense of the Copernicus's theory of the universe, later astronomers and scientists especially Newtonwere indebted to Kepler. He was the first to support Copernicus with substantial evidence, and he consequently did much to help explain the great mystery of planetary orbits. Kepler also made contributions in the field of optics and developed a system ...

Free Essays on Pink

â€Å"Family Portrait† One song can bring many different feelings to every person who hears it. It can provide hope to those going through difficult times in their lives, or the beat can make you want to get up and dance. A song can also bring back memories of what you were doing the first time you heard it, and that memory stays with you every time you hear it again. Pink is a singer/songwriter who has gone through more in her childhood than most people have in their entire lives. She not only uses her music as an expression of her past childhood, but she also can provide some great party music. One of my favorite songs is called â€Å"Family Portrait.† This song deals with her parents’ decision to get a divorce, and how it impacted her life. She was only twelve when her father left, and she ended up becoming a rebel. She listened to rap, hip-hop, and rock while growing up, which gives her music a personality of its own. Every time I hear this song it brings back memories of my parents when they divorced. It is almost like Pink and I were in the same house and experienced the same things. The one part that I can closely relate to in her song is when she says, â€Å" I hear glasses breaking as I sit up in my bed. I told God you didn’t mean those nasty things you said. You fight about money, about me and my brother. And this I come home to, this is my shelter.† This situation is what I went through every time my parents would fight. It amazes me how similar homes are for children of divorced parents. Pink was given a great gift enabling her to touch peoples emotions with her voice and songs. She also has a great variety letting her sing a song as meaningful as this, then switching to one that allows you to forget about it and dance. I think this is why she has risen to such a great artist. She never dwells on her past. She simply gets it off her chest and moves on. â€Å" It ain’t easy growin’ up in WW3, never knowin’ wh... Free Essays on Pink Free Essays on Pink â€Å"Family Portrait† One song can bring many different feelings to every person who hears it. It can provide hope to those going through difficult times in their lives, or the beat can make you want to get up and dance. A song can also bring back memories of what you were doing the first time you heard it, and that memory stays with you every time you hear it again. Pink is a singer/songwriter who has gone through more in her childhood than most people have in their entire lives. She not only uses her music as an expression of her past childhood, but she also can provide some great party music. One of my favorite songs is called â€Å"Family Portrait.† This song deals with her parents’ decision to get a divorce, and how it impacted her life. She was only twelve when her father left, and she ended up becoming a rebel. She listened to rap, hip-hop, and rock while growing up, which gives her music a personality of its own. Every time I hear this song it brings back memories of my parents when they divorced. It is almost like Pink and I were in the same house and experienced the same things. The one part that I can closely relate to in her song is when she says, â€Å" I hear glasses breaking as I sit up in my bed. I told God you didn’t mean those nasty things you said. You fight about money, about me and my brother. And this I come home to, this is my shelter.† This situation is what I went through every time my parents would fight. It amazes me how similar homes are for children of divorced parents. Pink was given a great gift enabling her to touch peoples emotions with her voice and songs. She also has a great variety letting her sing a song as meaningful as this, then switching to one that allows you to forget about it and dance. I think this is why she has risen to such a great artist. She never dwells on her past. She simply gets it off her chest and moves on. â€Å" It ain’t easy growin’ up in WW3, never knowin’ wh...

The Emergence of Industry Clusters Theory & Evidence Essay

The Emergence of Industry Clusters Theory & Evidence - Essay Example On the other hand, the term ‘industry cluster’ is referred to as the geographic absorption of interconnected businesses, suppliers and associated organisations in a particular field (Cilibrasi & Vitanyi, 2005). The industry clusters are primarily considered so as to enhance the productivity and the profitability of the organisations which would augment the corporate image and the customer loyalty among other competitors in the markets. It would be beneficial for an enterprise to cope up with the competitive challenges of the varied situations and conditions. Therefore, it is also known as competitive cluster or Porterian cluster (Sandiego Association of Governments, n.d.). In addition, an industry cluster also enhances the probability of skilled workers at a quite lower rate as compared to other market scenarios, infrastructure facilities, and distribution facilities among others. Apart from this, an industrial cluster also reduces the business and the financial risks as well as offers flexibility in the management decision processes of the enterprises thereby improving the profit margins of the organisations. ... This assignment is divided into five phases including introduction, key particulars related to industry clusters, relevant theories on the origin and emergence of industry clusters, plans and policy recommendations and finally conclusion. Key Particulars Related To Industry Clusters Industry cluster is defined as the group of interrelated companies and industries mainly found in the micropolitan areas, but each cluster is unique in size, core potencies and dealings. The industry clusters are the groups of firms in a specific geographical region that share a universal market, technologies, workers’ skill and are also linked with the buyer-seller relationships. It makes an area competitive as well as a viable location for the development of varied industries. According to Klepper (2010) industry clusters are vibrant entities which might change depending upon the existing industries or on the exterior conditions. These are the geographic deliberations of competing, opposite, or i nter-reliant firms and industries that might perform business operations with each other or with exterior enterprises. The firms present in the cluster may be aggressive and cooperative in nature. This is due to the fact, that at the initial stages of development, the area or market is entirely new and the rivals are also quite less as compared to others. Thus, it can be affirmed that no explicit benefit is offered by any specific region or market at the preliminary stages of development of clusters. However, after the establishment of the cluster, the area becomes competitive as well as feasible for business prospects which enhance the economic growth of the area. As a result, it attracts new industry entrants, which increases the competitiveness of the region. This can also be

Research Argumentative Paper Essay Example | Topics and Well Written Essays - 1000 words

Research Argumentative Paper - Essay Example He has affected the health sector and a diversity of other sectors through his luminary practice of motion media design. Christopher Mennuto, who is experienced and award winning media motion designer. In the field of motion media designs that include television, graphics, and video games. His work of art has had a major influence on the world. From analysis, most are positive. The following are the positive impact that motion media design can be of importance: Medically, the role of a motion media design cannot be better underscored than what they have done. They have revolutionized the medical setup through their skills and expertise in animation. Matsuda & Hiroshi, their research revealed that animation have been used effectively in understanding the surgical procedures and the physiological process in the body (177). Therefore, it is conceivable that better care and advancing in the medical field can be better if the motion media design is fully embraced since it has shown a positive influence. Additionally, in the medical field, motion media design has had many other positive influences by equipping the medical students with the knowledge. Animation has been widely used in medical simulations and pharmacologic action imitation. Pandey & Nitin, according to statistics, indicated that the efficacy of teaching increased by over twenty percent when animations of media motion design were used compared with when the illustrations were not used (99). Following that revelation, it has been adopted in many medical teaching institutions that are well equipped with motion media design facilities. Health education has been vital in reducing the current high burden of chronic diseases such as diabetes and cancer. Most of the patients and high-risk population are ignorant of the diseases thus making it difficult for the health educationist in discharging their mandates (Matsuda &Hiroshi, p.173). Following the

Statistical Inference and Regression Essay Example | Topics and Well Written Essays - 2500 words

Statistical Inference and Regression - Essay Example Those who impress statistics tend to improve on the quality of data, the experimental designs, as well as survey sampling. They also give tools for forecasting, as well as prediction using statistical models. On the overall, statistics is quite applicable in many academic fields and it cuts across, the natural science, the social sciences, businesses and government. Statistical methods are used in summarizing and describing of collected data. Descriptive statistics is particularly useful in research work especially when communicating the experimental results. Patterns in data can be modeled in such a way that it accounts for the uncertainty or randomness in the observation, which are then used in drawing of conclusion about the given population under study (Bethea, & Boullion, 2005). This is what is called the inferential statistics. Inferences are extremely crucial elements as far as scientific advancements are concerned. It helps in providing a means through which conclusions are d rawn for the data that are subject to random variations. The application of both descriptive statistics and inferential statistics comprise applied statistics. The theoretic statistics are concerned with the logical arguments that underlie justification of certain approaches to statistical inference. Mathematical statistics involves the manipulation of the probability distribution that is necessary for deriving outcomes that are closely related to methods of estimation and the inferences (Bethea, & Boullion, 2005). Probability cuts across various fields and encompasses many definitions. This paper discusses statistical inferences and cuts across other areas of statistics including regression, linear regression, nonlinear regression, least-squires method, and the maximum likelihood method. Statistical Inference The term statistical inference as used in statistics is taken to mean the process of drawing or making conclusions from data that are subject to random variations. The example of statistical inference is the sampling variation or the observational errors (Bethea, & Boullion, 2005). More often than not, the terms inferential statistics, statistical inference and statistical induction are used in describing systems of procedures that may be used in drawing of concussions’ from data sets that arise from systems that are affected by random variations including random experimentation and observational errors. The initial requirements of the system of processes for the inference and the induction are that the system produces reasonable answers whenever applied to defined situations. It should also be general enough so that it can be applied in all situations. Maximum likelihood method. Estimation problems involve estimating the value of the one or many population parameters from any random samples of the population (Bethea, & Boullion, 2005). Point and interval estimation are the two categories of estimation. Interval estimation is used in determining t he probability of the outcome that occurs in any given limits while point estimation takes Fisher’s estimation. The term likelihood is also, one key concept used in statistical inference, and it is always calculated for any fixed sample while providing information about the relative probability of any sample data that is as a function of the distribution parameters. The likelihood function is used to measure how likely a given data sample is as the function of

My Mission Statement & Goal Plan Essay Example for Free

My Mission Statement Goal Plan Essay I may not convince the world that I can be the next Nobel Peace Prize winner. I may not persuade people to make me the next Time Magazine’s Person of the Year. Nor do I have any illusions of garnering millions of votes to become the next president of this country. But if I am to be given an opportunity to describe myself, all that I can honestly say is that, I am who I am. Thus, in an attempt to try and take a glimpse in defining the person I always see in front of the mirror, I have come to a resolution that the best thing to do is to find and understand my purpose in life. By doing so, I ponder to ask the question, why do I exist? In other words, my mission in life is quite an irony or for some, it may seem stupid or foolish. Simply put it, my mission in life is to find my mission life. Although many people may think that this statement is hilarious, I will respectfully beg to differ. There are millions of people living aimlessly spending every second of their time in confusion and uncertainty. And for me, this is a frightening reality and to a certain extent, it is a sad one as well. And I admit that I am afraid to be one of them. It is the fear of not knowing where I am, where am I going and what I want to do which has led me to set my life in constantly pursuing the truth behind my existence or purpose in this world. I believe that by doing so, can help me see even just an inch of the incomprehensible reality each person carries with him or her. In light of this, I have aimed to unravel my mission in life through a process of first understanding my short-term goals of knowing who I am and where I stand through the institution that I want to affect and influence my life. Then, I plan to venture into my long-term goals that reflect my dreams and ambitions not just a professional and a son but more importantly, as a person. Thus, in order to know and find one’s purpose in life, a person must first know and find who he is, where he is and where he wants to be. It has been said by Benjamin E. Mays that the tragedy of life does not lie in not reaching a person’s goal, the tragedy lies in having no goals to reach. To me, he makes perfect sense. Somehow, a person who has no goals, dreams or ambitions has nothing to hope for or to look forward to. I thus find it highly imperative to transfer to the University of Southern California as my primary short-goal. I know firsthand that life in this world is often measured by the amount of success, wealth and fame a person possesses. I am familiar with the University of Southern California. I believe that if I am to be given the opportunity to study in such a distinguished institution, such an achievement tells me that I will never find myself wanting to be more successful, wealthier and famous than I already am. Transferring to the University of Southern California reflects a bigger picture of my goal of constant growth and development. In this moment in my life, I know that the best thing to do is to further my knowledge and skills. Entering this institution is the wisest way of preparing myself for what the world will be showing and throwing at me. And I have to confess that I am afraid to take this step. Amidst all that have been happening in my life, I sometimes think that I have made a shadowy acquaintance, and its name is fear. But I have learned not to stand down anymore in the face of adversity. There is always the fear of not being good enough or failing. But I believe that my greatest fear is merely fear itself. And for me to overcome this, I have to keep walking and moving despite being afraid. People will constantly judge and criticize me. I know this and I have learned to live with it. I honestly get affected because I am a sincere person. I dedicate and commit myself to something I really believe in wholeheartedly. My friends and family will attest to this fact. I can guarantee that I am a person of principle with an unwavering confidence and an incomparable determination. I am absolutely confident that I can bring the person that I am to the University of Southern California. By transferring to this university, I have realized that I also have to achieve the goal of convincing other people that I want it and that I deserve it. If this is a business proposal then let me assure everyone that I am good investment. I believe in who I am and what I can do. All that I am asking for is for you to believe in me. In essence, my short-term goals are all about realigning my path not just on a good one, but more importantly, on the right one. My short-term goals can briefly show who I am based on what I have already been through. My short-term goals are the remaining few years before I venture into the real world. Furthermore, my short-term goals portray my desire to take a step and revolutionize who I am right now in becoming someone I hope to be. During the vast reign of the Roman Empire, a great man by the name of Marcus Aurelius Antoninus once said, â€Å"A man’s worth is no greater than the worth of his ambitions. † I somehow feel that ambitions can thoroughly define a person but at the same time, it can also break the person. Somewhere in life’s journey, a person will have to face the â€Å"non-negotiable† realities in their lives. These are the things that tend to be so difficult and even impossible to change. I have thus made my long-term goals into something practical and achievable for me. I have envisioned myself in about less than ten years as someone who runs his own business while also helping my father run his. I find my long-term goals to be realistic and honest. I do not have grand dreams of eradicating poverty or creating some out-of-this-world idea that will save us from global warming. I want to keep my feet firmly on the ground. But this does not mean that my long-term goals are plain, simple and self-serving. As matter of fact, I expect them to be challenging, tricky and risky. Running and having my own business is no walk in the park. In this modern age, the competition is so tight and the stakes are roughly high that being good falls short by a mile. This does not even include the fact that I will also be greatly involved in my father’s business. But I want to take this risk. How can people discover new lands if they cannot lose sight of the shore? If I am to venture into this, I need to be cutting-edge and have an innovative mind. This is why the link between my short-term goals and my long-term goals is very significant. I want to take it step by step without any shortcuts. Each stage in my life is a learning process where I grow and develop myself for my future. Most people describe who they are but what they have. Still, others know who they are by how they are described by other people. I for one believe that what I have and how others perceive me are just parts of who I am as a whole. I believe that the person who best knows who I am is myself. People may see me in terms of things I have or from their own point-of-views. But I can never be half the person that they say I am if I do not know and accept what I think and see that I am. This is why my short-term and long-term goals are all starting points to initiate my true purpose in life. Through these goals, I may somehow find a semblance or clue of what I truly want out of my life. Through these goals, I can find who I am. As Lao Tzu has said, â€Å"Knowing others is wisdom, knowing the self is enlightenment. † Simply put it, through acting upon my goals, I intend to find something that will grab my attention and interest that will make me dedicate my life to it. Some will spend their entire lives looking and searching, while others may spend their lives staring at a distance unable to move and make a difference. In the greater scheme of things, I like to believe that it is not about reaching or achieving that which I have set for myself but rather, it is all about how I get there that really counts. How wonderful it is if I can do the things people say I cannot. This is largely founded on the inescapable reality that obstacles will appear every now and then. As for me, the greatest obstacle and weakness I will ever face are being idealistic and fear, respectively. As mentioned earlier, there is always the constant fear of not being good enough or failing. In addition, although being idealistic is not really a bad thing, it also comes with a heavy baggage. By being idealistic, I tend to ignore the reality presented. There is a fine line separating what is in theory and what is in practice. Somehow and some time, this reality will slap me in the face. There is the need to be practical which I fall short of a lot of times. I do believe that there are three types of people in this world: those who ask what happened, those who watch things happen and those who make things happen. I have stopped asking what happened being blind and deaf to the realities of life. I have stopped watching things happen from the sidelines being apathetic to the things happening right before my very eyes. I have thus decided to change and to make things happen. I try to stop making excuses. I do not need an excuse to live but rather, I need a reason to live. And dedicating my life in search for my purpose is something I believe is worthwhile. It is about time to go beyond myself and offer who I am not what I have. If there is one thing I have learned and will never forget from this class is that achieving my goals or aspirations in life is neither an overnight phenomenon nor a magical trick that can easily be pulled instantly out of the hat. Dedicating myself to something I hold dear is always a process. It is an on-going process of continuous learning, understanding and growth as a student, as a son and as a person. These goals may not happen today, tomorrow, next week or next year. The important thing is that it does not start next year, next month, next week or tomorrow but rather, it starts today.

The Extraction And Purification Of Paracetamol Essay

The Extraction And Purification Of Paracetamol Essay Analysing the Quantity and Purity of Paracetamol Present in Different Formulations of the Commercial Medicine Aim The aim of this investigation was to determine the percentage by mass of pure paracetamol in formulations of branded paracetamol in 500mg tablets. Two techniques were used so as to determine this: -Extraction and purification of tablets by filtration and recrystallisation. -Hydrolysis of the drug under reflux followed by titration against ammonium cerium sulphate. In addition to this, the purity of the paracetamol was investigated by determination of melting point of the respective brands of paracetamol. Findings Using the extraction and purification procedure it was found that Tesco had the greatest percentage by mass of the active ingredient, paracetamol, at 46.8%. Morrisons tablet percentage by mass was 44.6% while Superdrug had a percentage by mass of 37.8%. Using the reflux and titration procedure it was found that Superdrug had the greatest percentage by mass of the active ingredient, paracetamol at 20.0%. The Tesco percentage by mass was 19.6% while Morissons was 18.5%. The melting point procedure concluded that all three crude samples had similar purity of paracetamol with melting point at 156oC. The melting point of the Morrisons recrystallised paracetamol was 168oC, Superdrug had a melting point of 165oC while Tesco had a melting point of 164oC. This shows that Morrisons had the highest purity of pure paracetamol followed by Superdrug and then Tesco. Underlying ChemistryHistory and Uses Paracetamol (C8H9NO2) (or acetaminophen) is the most common over the counter painkiller in the world. It was discovered in 1852 by Charles Fredric Gerhardt who later went on to discover aspirin. The drug is so popular due to the few side effects it has on the body and does not irritate the stomach like other commonly used drugs such as aspirin. The structure is as shown: Paracetamol is used for relief of headaches, fever, menstrual pain, back pain, toothache and other general pain; however it is ineffective against muscle pain as it possesses no anti-inflammatory properties. Non-opioid analgesics work by inhibiting an enzyme known as cyclooxygenase (COX). COX is a catalyst for the conversion of a fatty acid contained in cell walls—arachidonic acid—to substances known as prostaglandins. (tuftsjournal.tufts.edu.) Prostaglandins have many functions including the induction of pain. By reducing the production of prostaglandins the pain is relieved. Paracetamol does not affect the cause of the pain but rather combats the biochemical pathway which results in the feeling of pain. Prostaglandins also affect the hypothalamus in the brain, the centre which is responsible for the maintenance of our bodies internal environment despite changes to the external environment, i.e. homeostasis. The prostaglandins cause the body to raise its temperature, and hence by taking paracetamol the body temperature is lowered. Paracetamol is therefore classed as antipyretic as it lowers the body temperature. Due to these properties the drug is commonly used to combat flu and cold symptoms. The range of pain combatted by paracetamol alongside the fact that it has very few side effects has resulted in it being the most commonly used painkiller. Paracetamol is also popular because of the rate at which pain subsides from its use due to the rapid uptake in the body. Absorption: Rapidly and almost completely absorbed from the G.I. tract. Peak plasma concentrations are reached in 10-60 minutes.(labmed.yale.edu) Methodology Two techniques were used in the determination of the mass of active ingredient present in the tablets. The first was the extraction and purification of paracetamol from tablets. The second was an acid catalysed hydrolysis under reflux followed by titrations against ammonium cerium sulphate. The use of the melting point allowed the purity of the paracetamol to be determined. The extraction and purification of paracetamol This procedure extracted paracetamol from the tablets by crystallisation. The paracetamol tablets were crushed and dissolved in propanone at a raised temperature; this decreased the time required for the paracetamol to dissolve. The binding agents and fillers in the tablet are insoluble in propanone however the paracetamol is soluble. This results in the paracetamol forming a solution in the propanone while the other components of the tablet are left as insoluble residue. The solution was filtered to remove the residue. The filtrate was left to evaporate forming crystals of paracetamol. These crystals were then dissolved in hot water and then filtered through cotton wool to remove any binding agents left. This filtrate was left in the fridge and shards of paracetamol formed. This relies on the fact that paracetamol has a high solubility in hot water but a low one in cold water. This allows shards of paracetamol to form. The soluble impurities are only present to the level of a few percent and so never reach their limit of solubility and thus stay in solution. (Ellis, 2002) The pure recrystallised paracetamol was then dried and its mass measured. The percentage by mass was then calculated. Reflux and titrations This procedure required the paracetamol to be boiled under reflux for one hour with sulphuric acid. This acid catalysed hydrolysis broke down the paracetamol (an amide) into an amine (4-aminophenol) and a carboxylic acid (ethanoic acid.) The raised temperature was used so as thermally accelerate the reaction. The reaction is shown below: (Overall reaction) This reaction mechanism may be found in the appendix. The use of reflux apparatus ensured that the reaction vessel never boiled dry. This is because any vapour formed from heating in the reaction vessel was turned back into a liquid by condensation. The benefit of using a heating mantle was that it ensured that a constant temperature, heating the round bottomed flask over a greater surface area. This procedure produced 4-aminophenol. This has a hydroxyl group on carbon 1 and an amine group on the carbon 1. Since the nitrogen is attached to only one carbon it is a primary amine. The 4-aminophenol can then be oxidised using ammonium cerium sulphate, involving the loss of hydrogen from the 4-aminophenol using ferroin as an indicator. This produced iminoquinone. Only after all the 4-aminophenol has been oxidised will the cerium (IV) reagent oxidise the ferroin indicator from Fe2+ to Fe3+ (ferriin). (Ellis, 2002) This resulted in the colour change from red to yellow, as the red ferroin is oxidised to ferriin which is blue. This is shown in the diagram below When mixed with the ammonium cerium sulphate this produced a yellow colour which indicated the end point of the titration. A titration was also carried out without the test material being present and the difference between the values with the test species present and absent accounted for the mass of paracetamol present. The difference in volumes of titre required for the colour change is directly proportional to the mass of paracetamol present in the tablet (0.007560g per 1cm3 equivalent titre.) Melting Point By measuring the melting points of the given formulations, the purity of the paracetamol was able to be determined. Melting point apparatus worked by heating the species in a capillary tube which itself was inserted into a heating block. By looking through a lens at the species, the moment at which the species melted could be seen and then at this moment the reading on the thermometer could be viewed. When a substance is heated, there is an increase in entropy as the species is thermally excited. If enough energy is put into the substance, it results in a change of state, in this case solid to liquid. The three brands of paracetamol melting points were measured for the tablet, the crude and the recrystallised samples. Pure paracetamol is a white crystalline solid which melts at 169-171oC. (Ellis 2002). The impurities in the samples lower the melting points. The sample which was closest to the given melting point represents the purest sample of paracetamol. Procedures The Extraction and Purification of Paracetamol Please note this experiment was carried out twice for each brand and an average taken. This was then duplicated so as to improve the reliability. (This is shown in results as the replicate.) Paracetamol was extracted from three brands of paracetamol; Morrisons, Superdrug and Tesco. These procedures represent the procedure used for each brand. Two tablets were weighed using a balance (accurate to 2 D.P.) then crushed using a mortar and pestle. The ground tablets were placed in a beaker. 50cm3 of propanone was measured using a pipette. The propanone was used to rinse the mortar and pestle before adding it to the beaker. The beaker was left on a brisk stir at a low heat until the tablet was dissolved as far as possible. The insoluble material was the binding agents and fillers. Initially 20cm3 of propanone was used however it was found that the tablets did not dissolve fully. A Buchner Funnel was set up as shown (see left.) The insoluble material (binding agents and fillers) collects in the filter paper. The filtrate (propanone and paracetamol) is collected in the filtering flask. A little propanone was run through the filter paper so as to create a seal between the filter paper and the base as shown on the above diagram. This prevented the insoluble material from passing through the holes in the funnel. The content of the beaker was passed through the funnel and a little propanone was used to rinse the beaker. The filtrate was left in an evaporating basin overnight in an oven. This formed crude paracetamol crystals. The mass of the crystals was taken. The crystals were placed in a beaker and 20cm3 of hot water was added. The beaker was heated on a brisk stir until the paracetamol had dissolved. This was passed through a warmed wet piece of cotton wool in a warmed glass funnel. This was to prevent the paracetamol from recrystallising in the cotton during filtration. The filtrate was passed directly into a basin. The basin was placed in the fridge overnight to cool and to allow the crystals to form. These crystals were white. The recrystallised paracetamol in water was passed through a piece of fluted filter paper to collect the crystals. (Initially the paracetamol was filtered out of the water using a sintered glass crucible however this produced a lower yield as crystals were lost when using this technique. See table 22.) The filter paper and crystals were placed in an oven at room temperature overnight to allow the crystals to dry. These crystals were white. The dry mass of the crystals was measured. This procedure was replicated for each brand of paracetamol. Reflux and titrations Please note that this procedure was carried out once for each brand of paracetamol. This was then duplicated so as to improve the reliability. (This is shown in the results as the replicate.) The first stage of this procedure involved the acid hydrolysis of paracetamol: 15cm3 of 2 molar solution of sulphuric acid and 25cm3 of water were measured using a pipette and placed in a 100ml round bottomed flask. To this 0.30g of crushed (using mortar and pestle) paracetamol tablet was added, having measured the paracetamol using a balance (accurate to 2 D.P.) This was swirled and warmed until the tablet was dissolved. This was then boiled under reflux for one hour in a heating mantle as shown below: The paracetamol and sulphuric acid were placed nn the round bottomed flask. The solution turned from colourless to a light golden colour. The solution was cooled and 100cm3 of water was added. 20cm3 of the resulting solution was pipetted into a conical flask with 15cm3 of 2 molar Hydrochloric acid, 40cm3 of water and precisely 8 drops of ferroin indicator. This was then titrated against 0.1 molar solution of ammonium cerium sulphate until colour changed from a pink/peach colour to a cloudy yellow colour. (The colour change was not very obvious during this procedure. Therefore previous titration colours were kept beside the species to try to standardize the colour at which the end point of the titration was determined.) The titrations were repeated until two results were within 0.1cm3 of each other i.e. until two concordant results were obtained. The apparatus is as shown overleaf: The burette was filled with the yellow ammonium cerium sulphate solution and the conical flask contained the paracetamol acid mixture. This procedure was also repeated without the test material present. Melting Point During this procedure, the melting points of the recrystallised, crude and unaltered tablet forms of paracetamol were investigated. The sample of species was crushed into a powder using a mortar and pestle. Capillary tubes (1mm diameter, 10cm long) were sealed at one end using a Bunsen burner. This provided a place to hold the paracetamol when using the melting point apparatus. The capillary tube was placed turned open-side-down and pressed onto the paracetamol formulations. Then the closed end of the capillary tubes was gently tapped on the table to allow the paracetamol to fall to the closed end. This was then placed open-side-up into the metal heating block alongside a thermometer. The temperature was slowly increased using the thermostat on the melting point apparatus while the paracetamol was viewed through the magnifying glass on the apparatus. The point at which the paracetamol melted was then recorded. Results Initial Extraction and purification The crystals of the crude and recrystallised paracetamol were both white. The crude crystals were prismatic shaped while the recrystallised paracetamol formed long shards. Table 1 shows the mass of crude paracetamol from each tablet: Table 1 Brand Mass (g) Sample 1 Sample 2 Average Tesco 0.94 1.00 0.97 Morrisons 1.01 1.00 1.01 Superdrug 0.97 0.92 0.95 Table 2 shows the mass of recrystallised paracetamol from each tablet: Table 2 Brand Mass (g) Sample 1 Sample 2 Average Tesco 0.58 0.49 0.54 Morrisons 0.44 0.49 0.47 Superdrug 0.36 0.48 0.42 Table 3 shows the percentage by mass of crude paracetamol compared to the mass of two tablets (1.10g): Table 3 Brand Percentage of Crude Paracetamol (%) Tesco 88.2 Morrisons 91.8 Superdrug 86.4 (Calculations may be found in the appendix) Table 4 shows the mass of recrystallised paracetamol compared to the respective mass of two tablets (1.10g): Table 4 Brand Percentage of pure Paracetamol (%) Tesco 49.1 Morrisons 42.7 Superdrug 38.2 (Calculations may be found in the appendix) Reflux and titrations Table 5 shows the volume of Ammonium Cerium sulphate required for the colour change from red to yellow to occur without the test species present (paracetamol): Table 5 Titration Initial Titre (cm3) Final Titre (cm3) Volume of ammonium cerium (IV) sulphate needed for the colour change (cm3) Rough 0.0 0.5 0.5 First 0.5 1.0 0.5 Second 1.0 1.5 0.5 Average Titre = (0.5+0.5)/2 = 0.5cm3 Table 6 shows the volume of Ammonium Cerium sulphate required for the colour change from red to yellow to occur using Tesco paracetamol: Table 6 Titration Initial Titre (cm3) Final Titre (cm3) Volume of ammonium cerium (IV) sulphate needed for the colour change (cm3) Rough 0.0 8.6 8.6 First 8.6 15.8 7.2 Second 15.8 23.1 7.3 Average volume = (7.2+7.3)/2 = 7.25cm3 Amended titre = 7.25-0.5 = 6.75cm3 As 1 cm3 of ammonium cerium (IV) sulphate = 0.007560g of Paracetamol 6.75 x 0.007560 = 0.05103g So, if 0.3g of tablet 0.05103g of pure Paracetamol Then, 0.55g of tablet 0.093555g of pure Paracetamol Percentage by mass (0.093555/0.55) x 100 =17.0% Table 7 shows the volume of Ammonium Cerium sulphate required for the colour change from red to yellow to occur using Morrisons paracetamol: Table 7 Titration Initial Titre (cm3) Final Titre (cm3) Volume of ammonium cerium (IV) sulphate needed for the colour change (cm3) Rough 0.0 7.4 7.4 First 7.4 14.4 7.0 Second 14.4 21.5 7.1 Average volume = (7.0+7.1)/2 = 7.05cm3 Amended titre = 7.05-0.5 = 6.55cm3 As 1 cm3 of ammonium cerium (IV) sulphate = 0.007560g of Paracetamol 6.55 x 0.007560 = 0.049518g So, if 0.3g of tablet 0.049518g of pure Paracetamol Then, 0.55g of tablet 0.090783g of pure Paracetamol Percentage by mass (0.090783/0.55) x 100 =16.5% Table 8 shows the volume of Ammonium Cerium sulphate required for the colour change from red to yellow to occur using Superdrug paracetamol: Table 8 Titration Initial Titre (cm3) Final Titre (cm3) Volume of ammonium cerium (IV) sulphate needed for the colour change (cm3) Rough 0.0 9.7 9.7 First 9.7 18.6 8.9 Second 18.8 27.8 9.0 Average volume = (8.9+9.0)/2 = 8.95cm3 Amended titre = 8.95-0.5 = 8.45cm3 As 1 cm3 of ammonium cerium (IV) sulphate = 0.007560g of Paracetamol 8.45 x 0.007560 = 0.063882g So, if 0.3g of tablet 0.063882g of pure Paracetamol Then, 0.55g of tablet 0.117117g of pure Paracetamol Percentage by mass (0.117117/0.55) x 100 =21.3% Table 9 shows the melting points of the paracetamol: Table 9 Brand Melting Point (0C) Tablet Sample Crude Sample Recrystallised Sample Tesco 140 155 163 Morrisons 145 157 167 Superdrug 139 159 164 Replicate Extraction and purification The crystals of the crude and recrystallised paracetamol were both white. The crude crystals were prismatic shaped while the recrystallised paracetamol formed long shards. Table 10 shows the mass of crude paracetamol from each tablet: Table 10 Brand Mass (g) Sample 1 Sample 2 Average Tesco 1.00 0.98 0.99 Morrisons 1.00 1.04 1.02 Superdrug 1.01 0.97 0.99 Table 11 shows the mass of recrystallised paracetamol from each tablet: Table 11 Brand Mass (g) Sample 1 Sample 2 Average Tesco 0.51 0.46 0.49 Morrisons 0.53 0.49 0.51 Superdrug 0.40 0.42 0.41 Table 12 shows the percentage by mass of crude paracetamol compared to the mass of two tablets (1.10g) Table 12 Brand Percentage of crude Paracetamol (%) Tesco 90.0 Morrisons 92.7 Superdrug 90.0 (Calculations may be found in the appendix) Table 13 shows the mass of recrystallised paracetamol compared to the mass of two tablets (1.10g): Table 13 Brand Percentage of pure Paracetamol (%) Tesco 44.5 Morrisons 46.4 Superdrug 37.3 (Calculations may be found in the appendix) Reflux and titrations Table 14 shows the volume of Ammonium Cerium sulphate required for the colour change from red to yellow to occur without the test species present (paracetamol): Table 14 Titration Initial Titre (cm3) Final Titre (cm3) Volume of ammonium cerium (IV) sulphate needed for the colour change (cm3) Rough 0.0 0.5 0.5 First 0.5 1.1 0.6 Second 1.1 1.6 0.5 Average volume = (0.5+0.6)/2 = 0.55 cm3 Table 15 shows the volume of Ammonium Cerium sulphate required for the colour change from red to yellow to occur using Tesco paracetamol: Table 15 Titration Initial Titre (cm3) Final Titre (cm3) Volume of ammonium cerium (IV) sulphate needed for the colour change (cm3) Rough 0.0 10.6 10.6 First 10.6 20.0 9.4 Second 20.0 29.3 9.3 Average volume = (9.3+9.4)/2 = 9.35cm3 Amended titre = 9.35-0.55 = 8.8cm3 As 1 cm3 of ammonium cerium (IV) sulphate = 0.007560g of Paracetamol 8.8 x 0.007560 = 0.066528g So, if 0.3g of tablet 0.066528g of pure Paracetamol Then, 0.55g of tablet 0.121968g of pure Paracetamol Percentage by mass (0.121968/0.55) x 100 =22.2% Table 16 shows the volume of Ammonium Cerium sulphate required for the colour change from red to yellow to occur using Morrisons paracetamol: Table 16 Titration Initial Titre (cm3) Final Titre (cm3) Volume of ammonium cerium (IV) sulphate needed for the colour change (cm3) Rough 21.5 30.5 9.0 First 30.5 39.5 9.0 Second 39.5 47.6 8.1 Third 0.00 8.6 8.6 Fourth 8.6 17.3 8.7 Average volume = (8.7+8.6)/2 = 8.65cm3 Amended titre = 8.65-0.55 = 8.1cm3 As 1 cm3 of ammonium cerium (IV) sulphate = 0.007560g of Paracetamol 8.1 x 0.007560 = 0.061236g So, if 0.3g of tablet 0.061236g of pure Paracetamol Then, 0.55g of tablet 0.112266g of pure Paracetamol Percentage by mass (0.112266/0.55) x 100 =20.4% Table 17 shows the volume of Ammonium Cerium sulphate required for the colour change from red to yellow to occur using Superdrug paracetamol: Table 17 Titration Initial Titre (cm3) Final Titre (cm3) Volume of ammonium cerium (IV) sulphate needed for the colour change (cm3) Rough 0.0 8.3 8.3 First 8.3 16.2 7.9 Second 16.2 24.2 8.0 Average volume = (7.9+8.0)/2 = 7.95cm3 Amended titre = 7.95-0.55 = 7.4cm3 As 1 cm3 of ammonium cerium (IV) sulphate = 0.007560g of Paracetamol 7.4 x 0.007560 = 0.055944g So, if 0.3g of tablet 0.055944g of pure Paracetamol Then, 0.55g of tablet 0.102564g of pure Paracetamol Percentage by mass (0.102564/0.55) x 100 =18.6% Table 18 shows the melting points of the paracetamol: Table 18 Brand Melting Point (0C) Tablet Sample Crude Sample Recrystallised Sample Tesco 143 156 165 Morrisons 144 155 168 Superdrug 141 153 166 Averages of Initial and replicate Table 19 shows percentage by mass of recrystallised paracetamol: Table 19 Percentage by mass% Brand Initial Replicate Average Tesco 49.1 44.5 46.8 Morrrisons 42.7 46.4 44.6 Superdrug 38.2 37.3 37.8 Table 20 shows percentage by mass of pure paracetamol determined from reflux and titrations: Table 20 Percentage by mass % Brand Initial Replicate Average Tesco 17.0 22.2 19.6 Morrisons 16.5 20.4 18.5 Superdrug 21.3 18.6 20.0 Table 21 shows the melting point of paracetamol of crude and recrystallised paracetamol: Table 21 Melting point (oC) Crude Recrystallised Brand Initial Replicate Average Initial Replicate Average Tesco 155 156 156 163 165 164 Morrisons 157 155 156 167 168 168 Superdrug 159 153 156 164 166 165 Table 22 shows the results using a sintered glass crucible rather than filter paper during the filtration of Tesco recrystallised paracetamol: Table 22 Sample 1 Sample 2 Mass of crystals (g) 0.31 0.12 Conclusions The aim of this investigation was to determine the percentage by mass of pure paracetamol in formulations of branded paracetamol in 500mg tablets. Two techniques were employed so as to determine this: -Extraction and purification of tablets by filtration and recrystallisation. -Hydrolysis of the drug under reflux followed by titration against ammonium cerium sulphate. In addition to this, the purity of the paracetamol was investigated by determination of melting point of the respective brands of paracetamol. The results of these procedures are discussed below. Extraction and purification Using this procedure it was found that Tesco had the greatest percentage by mass of the active ingredient, paracetamol, at 46.8%. Morrisons tablet percentage by mass was 44.6% while Superdrug had a percentage by mass of 37.8%. Reflux and Titrations Using this procedure it was found that Superdrug had the greatest percentage by mass of the active ingredient, paracetamol at 20.0%. The Tesco percentage by mass was 19.6% while Morissons was 18.5%. Results were different for each respective brand of paracetamol and different between the two procedures. Melting Point The melting points of the crude paracetamol were all 156oC thus showing that all formulations of crude paracetamol had similar purity, and hence the first crystallization of the paracetamol was carried out very accurately. The melting point of the Morrisons recrystallised paracetamol was 168oC which compared well with the given melting point of 169-171oC. Superdrug had a melting point of 165oC while Tesco had a melting point of 164oc. This shows that Morrisons had the highest purity of pure paracetamol followed by Superdrug and then Tesco. Evaluation Evaluation of procedures Control of variables During the filtration and recrystallising process two tablets were used in each sample and two samples were taken. This, alongside the duplication of results, gives 8 tablets which were used in the determination using this method and an average taken. This increased the reliability of the results. During the procedures the same balances, burettes, flasks and pipettes were used so as to reduce the effects of error in these measurements. When titrations were carried out, a rough titration was initially done so as to determine the equivalence point. This was followed by accurate titrations. When two concurrent values were within 0.1cm3, an average was taken between these two values. The average was used to determine the mass of pure paracetamol greatly increasing the reliability of the results. Since the end point of the titration was not very obvious, previous titrations were kept aside so as to standardise the intensity of yellow in the solution, so that all titrations had the same end point colour. This increased the reliability of the titrations. All equipment used was cleaned using propanone to prevent chemicals from previous experiments contaminating this investigation. In addition to this the burettes and pipettes were rinsed with the solutions, before being filled with the same solution to prevent contamination. When using the balance, as far as possible, it was placed away from draughts and windows so as to prevent the wind causing error in the weighing of substances. Where possible, all reaction vessels and weighing receptacles were rinsed using a little of the liquid which would be used. This increased the yield of results, preventing the reactants being lost in the process. Modifications Initially, when dissolving the paracetamol in propanone, the tablet was not crushed however it took an inordinate time for the tablet to dissolve; by the time it had dissolved most of the propanone had evaporated The volume of propanone was increased from 20cm3 to 50cm3 because more paracetamol dissolved. This allowed a greater percentage of the paracetamol to be extracted from the tablets. Consequentially it took longer for the crude paracetamol crystals to form. Initially a sintered glass crucible was used to filter the recrystallised paracetamol. This resulted in the paracetamol being lost, so filter paper was fluted and used instead. This resulted in a greater mass of recrystallised paracetamol being collected. When the paracetamol was being added to sulphuric acid, initially it was unheated and just swirled, however not all the paracetamol dissolved and hence, the sulphuric acid was warmed with the paracetamol to dissolve the crushed tablet before being boiled under reflux. When using the ammonium cerium (IV) sulphate, it was found that if left for any length of time greater than one hour the solute came out of solution, therefore, before pouring the solution into the burette, it was stirred vigorously using a magnetic stirrer to ensure the same concentration of solution was used in every titration. Because of this, the burette was only set up immediately before use. Evaluation of results Both procedures resulted in significantly lower percentages than the mass of paracetamol in each tablet as stated on the box. The expected percentage by mass was expected to be 90.9%. This is calculated as shown: Mass of tablet – 0.55g Mass of paracetamol (on box) 0.50g (0.5/0.55) x 100 = 90.9% Generally the replicate compared well with the initial experiment, with a maximum difference of 4.6% by mass for the first procedure. For the second procedure there was a maximum difference of 5.2% by mass. This can be put down to errors in the equipment and human errors when carrying out procedures. The fact that both procedures indicated different formulations contained the most paracetamol, may be due to the fact that often paracetamol was taken from different blister packs, and hence from different batches, which may contain different masses of paracetamol. However human errors and errors in equipment are more likely to be to blame. It can also be broadly sai

catcher in the rye :: essays research papers

What was Holden’s problem? Use incidents and examples from the book to support your conclusion.   Ã‚  Ã‚  Ã‚  Ã‚  In the book â€Å"The Catcher in the Rye†, by J.D. Salinger. The main character of the book and narrator was Holden Caulfield, who moves from prep school to prep school. He is sixteen years old and a junior at Pencey Prep. Holden is intelligent and sensitive. Holden’s problem in this book was that he felt lonely and scared of the adult world. He was also confused about life and the people in it.   Ã‚  Ã‚  Ã‚  Ã‚  Holden feels tormented by the memory of his younger brother Allie’s death. His life was also complicated by his sexuality. This was shown all throughout the book, especially when he was with Sunny, the prostitute, in the hotel room. He had the opportunity to do sexual things with her but he did not because he felt uncomfortable. Usually Holden does not do anything to girls on dates if they say no, but it was different with the prostitute it was her job and he still decided not to do anything with her because he did not feel sexy enough.   Ã‚  Ã‚  Ã‚  Ã‚  He wants to see his sister, Phoebe, and his old girlfriend Jane Gallagher, but instead he spends time with Sally Hayes. Although, Holden says he really likes Jane but he never calls her. He is confused about his feelings. Holden got really lonely roaming around the city, so he decides to sneak back to his parents apartment to talk to Phoebe. He borrows some money from her because he was broke and she offered all her Christmas money. This is when Holden really felt like a loser. He felt that he can not accomplish to nothing taking money from his little sister, so he decides to give it back to her. This is when he started thinking much harder about life and that he needs to get into the adult world and out this little kids world and grow up.   Ã‚  Ã‚  Ã‚  Ã‚  Holden experiences a nervous breakdown as he wonders the streets of NYC. As he is crossing the street he feels as if he is going

Topshop Marketing Plan

Market OverviewTarget market: The Topshop Corporation focus on the customers of young people, who is between 15 and 30 years old, especially for young females who likes to pubbing, clubbing and have a sense of fun. For this moment, our consumer market niche is not the higher income level but the young people on budget. Customer profile:Our customer profile is young people driven by a need to be fashionable and trendy, they like all trend setting magazines. Our brand also appears to students, professionals, fashion taste makers and high profile A-List stars alike. Competitor profile:The main competitors includes H&M, Zara, French Connection and GAP. These companies are all retailer corporations, which has international business and online retail stores, and larger market shares in fashion retail market comparing with Topshop.Marketing ObjectivesGoals . The objectives can be divided into two parts. Firstly, the Topshop Corporation is focusing on the international business, the recent o bjective is built more than 100 stores all over the world in less than five years to raise the awareness of the brand. Secondly, in order to increase the sales, the Topshop corporation decides to expand their market targeting level, raising the brand position, promoting the cooperation with famous international fashion designer, the objective is to build a international fashion brand with different position of sales.Marketing StrategyYour strategy and marketing mix: [Use this section to summarize the overall strategy and marketing mix (The 8 P’s Product: The Topshop corporation will not change fashion clothing as its main product, but more accessories will be promoted to the market,Place and Timeï ¼Å¡ Price Promotion Process Physical Environment PeopleProductivity and Quality you will use to position yourself within the market to meet your customers’ needs. Whatever your strategy, you goal should be to differentiate yourself from your competitors to encourage customer s to choose your business first.]Action Steps Top 10 Action Steps: [Create a list of the Top 10 action steps that will bring your theoretical objectives (your marketing strategy and objectives) to life. E.g. Finish S.W.O.T. Activity Sheet, complete marketing budget] Background AnalysisThe background analysis should give a snapshot of where you are right now, where you have been and where you want to go. Undertaking this process will help you to define your business's capabilities and find opportunities within your particular market. Finally, defining your core business elements will ensure that your marketing plan and overall business strategy work together seamlessly.Business overview [The overview should cover the nuts and bolts of your business including:The name, structure and date of establishment Topshop is a British multinational retailer which specializes in fashion clothing, shoes, make-up and accessories. It was established in Sheffield, UK, in 1964. Details about the owne rs (their names, roles and levels of experience etc.) What your business is about (your business mission, vision and values) The key business objectives you would like to achieveAn outline of the main products and services sold A financial analysis of your business including sales and profitability A S.W.O.T. analysis of your business to set a line in the sand]SWOT analysisThe strength of the Topshop Corporation is that the owner of Topshop is the  Arcadia Group, which can provide favorable management and strong financial support for its subsidiary company. Moreover, the Topshop brand has take a large market share in the British mainland, the influence of the brand is deep among British people, and it has more than 300 stores nationwide and provides many different kinds of choices in product lines and design variety of products with thousands of looks per season creatively.The weakness of the Topman Corporation is their international market, the company is global, but it has store s only in a few countries worldwide, the market share is poor in US and China which are the two biggest markets in the world. A large number of staff and products make it difficult to manage and increase the management costs. And, big store space lead to weak customer services. On web shopping, there is no detail and size for accessorizes.The opportunity for the Topshop Corporation is the potential market in the oversea market. There are lots of young people in China and US, and they have great purchasing power, which is a good opportunity for Topshop to invest. And compared with other fashion retailers, it is not just targeting at young people, but also white-collared workers and a part of mid-aged persons who follow the latest fashion.The threats are from the competitors like Zara, H&M and French Collection. Like Topshop, they are all fashion clothing retailers, the competitors may have lower market shares in Britain than Topshop, but their sales are mostly from the overseas marke t, and their brands have been accepted by the local people. If Topshop want to expand the oversea market, it is necessary to show its unique features and improve quality and retain low price and good design, and face some limitations from government policies and to know about the cultural and demands of the local environment as soon as possibleObjectives: Vision and mission:The Topshop Corporation is an international fashion retailer, it has over 440 shops all over the world, more than 300 in Britain, which takes more than  50%. For the recent years, the British economy was not very good, so the sell in the mainland was below average. In the age of rapid globalization, technological innovation, population boom, and environmental change, the need of international marketing are pressing. From the topshop international segmentations, we can get the point that the international market has not been fully developed.US, the biggest economic entity in the world, only have four topshop sto res, and the second biggest economic entity, China, only have one. This market shares is not enough in these two countries. Take Zara as an example, we can know the importance to expand an oversea market. The Zara Corporation is a Spanish clothing and accessories retailer, very similarly with Topshop, but Zara opened more than 150 stores in China, almost every big cities in china, and Zara corporation’s sales grew with an amazing speed, and became the leader in the fashion clothing industry.The first goal is named â€Å"explore the new world†, which means the Topshop Corporation is aimed at developing the oversea marketing, especially China and US. The plan for the company is to open 50 stores in China and 40 stores in US in the next five years.The second goal is named â€Å"the social network†, the point is aimed at e-commence. In China, E-commerce is becoming more and more popular nowadays, in the date of 11 NOV and 12 DEC every year, there will be a large dis count online, on those date the sales will be more than 35 billion RMBs, the number is really amazing. The topshop has already had their online stores, and also have international business online, but only takes small shares. Our plan for the company is to build a world level website in different countries, and develop overseas online market.StrategyThere are some steps to finish the strategy, firstly, the advisement.For the customers in China and US, they may not very familiar with the new brand, so a good promotion is very important for Topshop. In the advertisement, we should emphasis our brand is designed for local people, for example, in China, we should highlight that the fashion clothing are designed for the eastern people, and integrated with some local culture cooperate with some famous designers to promote the new product.To open the Chinese market, the first thing our brand needs is to publish Production Promotion Release Conference in the biggest cities in China like Bei jing or Shanghai, and open the first store in the central zone of these cities. In the summer of 2013, US famous fashion retailer brand Hollister open the first store in Salitun, Beijing, which is the popular commercial district in China, and release a fantastic fashion model performance, after that the sales of the store was growing very fast. This movement raised the awareness of the brand and gained more popularity among young people, the topshop may learn a lesson from it.